Customer Relationship Management popularly known as CRM is the technique or methodology used to understand needs and behaviors of customers to build strong relationship with them.
CRM software is the automated approach used to support Customer Relationship Management. CRM helps in information gathering, organizing the customer interaction and it also helps different departments of company, accessing the information gathered by CRM. Main objective of CRM is to improve quality of services which are being provided to customers and to use collected information for targeting new customers.